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- NATION, Page 40COVER STORIESNow We've Really Got Your Number
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- The new phone service known as Caller I.D. is a double-edged
- sword: it protects the privacy of some people, but at the
- expense of others. For about $6.50 a month, plus a one-time
- equipment charge of $45 to $80, customers get an electronic
- screen that displays the phone number of every incoming call.
- First offered four years ago in New Jersey by New Jersey Bell,
- Caller I.D. is now available in 20 states and under
- consideration in 13 others.
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- Caller I.D. is being touted as a way to combat obscene and
- annoying callers. It also gives florists, pizza shops and other
- delivery businesses a way to check that incoming orders are not
- pranks. Phone companies have been promoting the service as an
- electronic version of the peephole that lets apartment dwellers
- see who is knocking. "Caller I.D. protects subscriber privacy
- because it lets subscribers decide who to let into their house,"
- says A. Gray Collins, a Bell Atlantic executive vice president.
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- But it also diminishes the privacy of callers. Some
- businesses use a commercial version of Caller I.D. that quietly
- displays the phone number of people who inquire about products,
- investments or insurance. The numbers can then be used to obtain
- other information about individual customers from consumer data
- bases. Privacy activists are also worried that the prospect of
- having phone numbers revealed will discourage anonymous police
- tipsters and callers to telephone hot lines that serve drug
- abusers, runaways and other people in trouble. Says Janlori
- Goldman of the A.C.L.U.: "The danger of Caller I.D. is that
- people lose control over when and to whom to give their
- telephone numbers."
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- Several states, including California, New York and
- Pennsylvania, have taken steps to prohibit Caller I.D. unless
- phone companies offer customers the ability to block their
- numbers from being displayed at any time. To pre-empt further
- moves by the states, the Federal Communications Commission has
- proposed that callers be allowed to block the display of their
- numbers on individual calls but not be able to demand that the
- phone company automatically block their numbers from being
- displayed at any time. The conflict may have to be resolved in
- the courts or Congress. The Senate has before it a bill that
- would permit the per-call restrictions proposed by the FCC. The
- House is considering a version that would allow the broader
- limits favored by some states. Telephone-company executives
- expect the two measures to be reconciled by the end of the year.
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- By Richard Lacayo. Reported by Jerome Cramer/Washington.
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